Attractions are struggling to understand their users

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In the post-COVID era of digital entertainment, attractions face a new generation of tech-savvy visitors who expect a modern guest experience. At Nutmeg.io, my team collaborated with major attractions in the US and Japan to help them understand visitor needs and behaviors.

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Using real-time data to unlock guest insights

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After interviewing numerous key players in the attractions industry, we began designing a cutting-edge business intelligence platform. As Head of Design at Nutmeg, I took full ownership of the product, overseeing its development from concept to completion.

How can we unlock and analyze new user data?

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The core idea behind this platform was to harness the data collected from our theme park mobile app. Our vision was to empower attraction operators to unlock this data, analyze it in real time, and ultimately use it to personalize the content within their mobile apps.

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Bringing the new vision to life with a new brand.

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After months of research and ideation, it was time to prototype the design for our new platform. I also led the redesign of Nutmeg's visual identity as part of this product launch.

Iterating with users till we got it right.

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Once our team was satisfied with the core features, we spent months working closely with stakeholders, iterating on our solution until we had created something truly special.
Since launching, we've already achieved a 29% increase in user engagement among early adopters.

Transforming the modern attraction experience.

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Nutmeg's platform is the first of its kind, bringing Silicon Valley's flexibility and technical expertise to the attractions industry. In November, we launched our new US platform at the international IAAPA Expo 2024 in Orlando, where we were overwhelmed by the positive response to our solution.

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